
The bag
While Code 4 bags reduce landfill waste and are better than single-use options, the requirement to use supermarkets for recycling can feel counterintuitive for small roasters who aim to support more independent, local systems. Supermarket recycling hubs make it easier for customers to recycle, but relying on them may reinforce the influence of large chains that have challenged the survival of smaller producers.
Image by @kellysikkema

Pick up a tennis ball…
A friend once encouraged us to imagine throwing a tennis ball as far as we could, then open a bottle of wine to celebrate. At first, it seemed like a quirky proposal, but the lesson was clear: set your ambitions far ahead and remember to enjoy the journey. Life isn’t just about reaching your goals—it’s about having the courage to aim high and celebrating every effort along the way.






